Yes, exactly.
Again, you're right, it's how much the product is being sold. But because the consumer needs to outlay the initial money, and because energy prices are not that high in Canada, what you call the payback is long. But the cost of energy production, again, with solar is lower.
So basically we need to remove those initial hurdles, and then we will see that we benefit from technologies that do provide kilowatt hours at a very low price.