I'll briefly try to deal with the other two elements in your question, energy efficiency and public support.
In the area of energy efficiency, both gas and electric utilities have been involved in pursuing energy efficiency with their customers for decades now, so there's a long history of lessons learned. Some of them were painful, quite frankly, and some of them very useful in pointing ways to the future.
We see that commitment areas, such as building envelope efficiency to the efficiency of machinery for the manufacturing process...for instance, electric motors are used in every manufacturing process in virtually every part of our economy, and in aggregate, the amount of load they take off the system is extremely substantial. If you can increase the efficiency through variable speed drives and various technologies that are quite well known and continually upgrade that...again, that's why the industrial sector is showing some of the best results in terms of energy efficiency. On our industrial processes, including those that the energy industry uses, we have to continue to upgrade and render those more efficient, and we have programs to do that.
There are areas in commercial and residential that are challenging, particularly where energy is a relatively small part of the cost of doing business. Managers don't tend to focus on it very much, but in aggregate, if there's an awful lot of them, there's still a significant potential there that could be addressed. Similarly, in rented accommodation, in condos and whatnot, anywhere in which people aren't paying the actual energy bill, the message isn't getting through to them to conserve and do things wisely. So there are structural opportunities to address in different parts of the economy.
Again, there's no one area in energy consumption that lends itself to a quick fix. But all areas are being addressed through comprehensive programs. For instance, Power Smart is a well-known branded program used in British Columbia and some other parts of the country from time to time. There's a lot of learning behind how to shape behavioural response to energy prices, as well as the technological base that underpins consumption.
Public support, not only for us in doing our business but for energy efficiency opportunities, informing citizens as to where their best opportunity is to act in their own self-interest to improve energy efficiency, I think is an extremely valuable strategy. The federal government has had a role in some of those programs and probably should be considering how to deploy or redeploy some of them in the future, aimed at energy efficiency as opposed to some other target that's more difficult to quantify. As we say, as a strategic element in our mix, we need the public's support as well as government support to achieve energy efficiency objectives.