I would define the domestic market as Canada and the U.S. Anyone in the industry knows how important the U.S. is. I'd say the best recommendation is to look outside, as opposed to internally. Quit standing at the mill and looking at the forest; start looking at the markets and the competitors.
The second thing is to recognize that we need different people looking at solving the problem, rather than the same people who have been looking at it for many years. We need a different set of eyes looking at it.