Where we position ourselves is in front of the industry. We don't talk about it as much as we just do it. Andrew's team does a lot of work for the company on new innovations such as turbines, and we test them out; we pilot them. We haven't done much in the waste industry, but there's a good business opportunity we're going to talk about after this.
There's a lot we do. As I say, we try to position ourselves out in front. They call it the bleeding edge for a reason. It hurts to be out there sometimes.
I'll be honest. Our motivation is we have gross rents in a rising cost environment to the extent of our 16,000 residential units. Our costs are rising and the rents don't change, so we have a real financial incentive to work hard, and it's tough. Our returns are eroded every year.