I firmly agree. You can't coerce industry into making these changes; you have to make it attractive to them to some degree.
In your opening remarks, I was struck by the examples you gave. You talked about motors, specifically updated furnace fans, that can reduce 25% of the cost of a home's energy consumption in the winter. You talked about technology that would reduce the rolling resistance of tires by half. I know that in Canada we have made the transition from incandescent to fluorescent light bulbs, which is another technological change that is reducing consumption of energy.
To what degree do you think what appear to be minor changes could solve the problems we're facing? A 50% reduction of the 20% of fuel used to move a vehicle is significant. Are there a series of these kinds of technological changes that we could adopt or advertise that consumers would find appealing and be economically viable, to solve a significant portion of the problem we're facing?