I'm one of those consumers who can be somewhat hard to educate. The thing that always gets my attention at the end of the day is the big dollar bill.
You're presenting these things as cost-effective and that they're self-evident. And some businessmen are getting involved. I know of one developer in Kelowna who said the first one he made didn't make money, but all the future ones would.
If these things are so efficient and in some ways self-evident from a financing perspective, why would the government necessarily have to give it much of a push? The market mechanisms will kick in, and people will see that it's in their own self-interest to save energy and therefore save money. At the end of the day, that's what motivates me more than any warm feeling about environmentalism.
I'll throw that one out there. Why isn't it self-evident just from the financial perspective?