No, it's very much front and centre in quality of life. It's tied into a larger sustainability program that includes water, waste, and waste water, etc. It's a very key part of our community. The fact that in 2004 we were able to call up a group of organizations, say that we needed a community energy plan, and they all said they would be there--that spoke to that community support for it.
We also see it as completely tied to our local growth strategy. It's very hard to talk to people about intensification and density, but when you start talking to them about how that can leverage some of these energy goals, you start getting people interested in a discussion around urban development and urban intensification. We found it very useful in that regard, and then from a competitive point of view as well.