Your Worship, with respect to not so much the politics but the attractiveness of a community that goes through the process that Guelph has gone through, I don't want to assume this, but I assume that Guelph highlights what Guelph is going through to people who are considering moving or living in different places. How much a part of your mix is it when you talk about your city to other cities, to other communities, and to your own citizens? Is it prevalent? Is it something at the back, a policy wonk kind of thing, or is it front and centre in terms of your promotion?