In solar hot water, the market in North America is still very small. The market in Europe today is about $4 billion a year. North America's market is $100 million, so it's 40 times difference in scale with a similar kind of population base. The market in North America is now beginning to grow at about 50% to 70% a year. It's growing, not surprisingly, in those areas with the highest cost of conventional energy—areas with the best sunshine, of course—and also in areas where government regulations, whether they be incentives or other non-barriers that can be created, incentivize the growth of the industry.
Evidence of meeting #11 for Natural Resources in the 40th Parliament, 3rd session. (The original version is on Parliament’s site, as are the minutes.) The winning word was renewable.
A recording is available from Parliament.