The way we look at it is that the energy efficiency in buildings follows what we call a civil strategy. That civil strategy has four major pillars. Those pillars are: codes for new homes; incentives to be able to help bridge the gap between high-cost new technology...; voluntary programs that actually test that new technology in a small group of homes; and then you have labelling, which ultimately gives the rights or the choices back to the consumers as to what they want.
These are all intertwined. It is so important to the ecoENERGY program and the EnerGuide rating itself to be part of that process so that the provinces and the municipalities can create a process to move this strategy along, because only one will not make energy efficient homes across this country; all four are required.