Actually in a previous life, as I said, I did head a research project with NRCan, which was to build a satellite to help map the north. To use it or lose it, you have to know what you have.
The purpose of mapping has land use planning considerations. I'm actually involved with the first nations in the Ring of Fire. I have a first nations company. In Ontario, we know they're in this segregated...a certain per cent of the land has to be set aside through a land use planning process. The problem is that people are making decisions on what land will be good for exploration or good for biodiversity without having the database.
So the mapping.... When we go mapping, although we map the rocks, you do gather all the information.... So yes, maybe we don't do the whales and the fish, but from the surface biodiversity—because we are sight-limited types of technologies—we do provide that information, which can be used both for setting aside parks and deciding which areas are amenable to mineral exploration, or oil and gas, or biodiversity habitats.