I don't believe I used a “use it or lose it” quote, but I'll try to answer the question anyway.
Within a ten-minute context we have to focus our message, and our message is the benefits of this technology in this application. Our technology will focus exploration efforts in areas where it should be focused, and minimize environmental impact and activities in areas where it should never be in the first place.
That's a huge win-win for everyone. It stops wasteful expenditure. It moves companies very quickly to true answers in terms of prospectivity. They can also give governments, both local and national, guidance on options as to how to develop the north.
So our technology is information-rich. As to what you do with that information, it's up to all the stakeholders to determine, but--