Certainly we do have initiatives in partnership with industry to brand Canadian forest products as environmentally preferred. One of the selling points of wood construction is that on a life-cycle basis, wood construction tends to have a lighter energy and environmental footprint than alternative building materials.
Another major selling point of wood construction is that it has very good seismic properties. Wood buildings tend to fair very well in an earthquake. That is a major attraction of wood frame construction in earthquake-prone regions of the world.