We need an advertising slogan like “Be Proud of It”. Let's put a little bit of advertising into our industry.
Every time there's a hot number one legal show--maybe it's this new Arctic Air TV show or something like that--advertising helps make these kinds of things exciting. People flood into the medical profession when that's the number one. We have those studies.
Without being trite, advertising about these things would be great. As I said, a “Be Proud of It” slogan or campaign would draw people in.