Okay, so it's a market-driven thing.
I don't know if you have in your estimates the new spending the Department of Natural Resources is doing on—I don't know what you call it, promotion or propaganda, but all those commercials.
Are they in your estimates? What's the difference between how much you're spending on all this so-called promotion now from what might have been spent in previous years? Has it gone up? What are the numbers?