That's a tall order. I will say that there has been a history of innovation to date on the east coast as well as in the oil sands. Hibernia is an example that. When it was initially developed, it was estimated to be around a half a billion barrels of recoverable oil. Today it's estimated to be more than double that.
For Cold Lake, back in Alberta, you asked how we determine where we put our money. Initially, we thought Cold Lake would recover about 15% of the resource. This is a field that's produced a billion barrels already. We're estimating that we'll exceed 40% of the resource, and in some areas we're actually getting up towards 50% to 60% recovery.
The industry is continuously motivated to increase the recovery of these known resources that are in place. There are programs in place that help attract that research money to an activity being done in Canada as opposed to other jurisdictions. In my previous role, I chaired Petroleum Research Atlantic Canada. That too was a consortium made up of industry proponents, and there we were really looking at the challenge of how we extract greater resource, how we deal with ice and recycling produced water.
But I don't have an exact answer for you in terms of how we reach the next level.