Again, that's a very interesting question; I appreciate your asking it. It's one that over the last four years in my previous job I've been puzzling over with our communications department. The fact is some of the stuff is not very interesting in terms of actually getting to the facts. How do you get these dry facts to the people who are forming opinions? What we've tried to do recently is a program called OSQAR, which is a blogging type of set-up, to try to make these messages a little more available to people. We have a Facebook account now and a Twitter account, so we're trying to use some of the new social media channels to get the facts out there, both as a company and also, of course, through CAPP as an organization.
We get the facts on the ground. We're open to a discussion. As I said in the prepared notes, nobody has a monopoly on good ideas. We've certainly welcomed a number of people onto our site to come and see things for what they are, and I've always had very engaging discussions with folks out there.
From an innovation perspective, it's things like OSQAR blogs, Facebook, Twitter—whatever channels we can land on.