If you can't measure it, you can't manage it.
I want to say to all three of our witnesses that I really appreciate your being here. You're like a breath of fresh air: entrepreneurial, clear-thinking, and providing some real information on solutions.
Bradley, here's what one of the NDP members, Pat Martin, said a while ago at committee about forestry products: “If we were talking big picture, about a sustainable future, we wouldn't be talking about a better way to cut down more trees and build with material that begins to rot the moment you use it.”
In light of the comment you made a bit earlier when you said to beware of those who would protect the forest to death, I'm just wondering how you square those two things, especially with your aboriginal background as custodians of the environment.