In essence, we have harmonized or aligned GHG regulations, which is an easier situation to deal with, in that we have a continent-wide approach to this.
What we're saying, though, is that given that the Canadian fleet has historically been a little different from that in the U.S. in terms of the cars that people like to buy.... Certainly there is a strong desire for larger SUVs and trucks in this country. In recent years that's gone up as people put a lot of money on the hood to sell those vehicles, but I will say that in general the fleet mix in Canada is much more efficient already than it is in the U.S. There's a long history of that, going back to the oil crisis of the 1970s, for that matter. By and large, Canadians live in that compact to mid-size car category, as opposed to their U.S. neighbours, who live sort of a notch above that in terms of the efficiency of their vehicles.
What I would say is that different technologies and the regulations that we're in right now.... An important point I need to make is that for these regulations, when you read automotive commentary, you'll often see “when these targets go into effect in 2016”. That's the line that's often mentioned. It's a little misleading. We're in that regulatory space right now. Canada's regulations actually started a year ahead of those in the U.S., in effect, in model year 2011, as opposed to model year 2012.
We're in that right now. Given that companies are going to have to produce and sell a mix of vehicles specific to a company target within the regulations, they are going to have to constantly re-evaluate their product plan. It might mean that they sell fewer trucks and a few more small cars or that they might have allowances to sell more larger vehicles given that they've been very successful in the small vehicle realm.
It's a major technology and sales planning effort, and a compliance effort, to make sure they can live by the regulations. At any given time, they may need to bring in a technology, a specific vehicle, or a specific powertrain that's not available in the U.S. but might sell better in Canada or improve their situation in this country, or in response to Canadian consumers' demand.