Well, for example, I know that one of our members, Canfor in B.C., put together a sustainable plant, I think back in 2006, and then they looked at everything. As I said before, they will look at the machinery they use to make their products, and they will look at their plants, their buildings, to see if there are leaks in the air or whatever, in the furnaces, the heating systems, and the ventilation systems.
They will look also at their employees, as I said. Part of their plan was to train employees better, to make them aware of how they can actually succeed and reach some targets.
In their specific example, they've reduced their energy consumption by 25% with that plant.