I think there's certainly a regulatory role, but I believe there's also a role to act as convenor. The case has been made that regardless of what we're exporting, it is in Canada's national interest to export to more than only one country. If there's a role for the federal government to act as convenor, that could be through a regulatory process; it could be by banging heads together. I'm not sure what the most appropriate form would be.
I've certainly seen and appreciated some of the public service announcements that have come through the EcoAction program. As far as raising awareness, I think that CAPP and CEP are doing a pretty good job of trying to educate Canadians about the importance of the oil and gas sector, bringing things to their attention that they may not realize.
We represent Canadians from coast, to coast, to coast. I think we can all agree that provinces tend to act in their provincial interests and don't always consider what would be in the national interest. It would be nice to be able to point to things that we do because we're Canada, not because we're from Alberta, Ontario, or Quebec.