With regard to the infrastructure that surrounds this market, we were talking about pipelines and the idea of public consultations. The public hasn't bought into this idea of pipelines, particularly with Keystone in the U.S. and Gateway in the north. When you look at the markets, they're really using these old marketing tools. They're not engaging the public in buying into this product.
Basically, Greenpeace never took hold in Norway. You have to ask yourself why it didn't take hold in Norway. Basically, they have an inclusive polity. They have a state-friendly society in Norway.
Wouldn't taking a different approach to engaging with the public help build this market in Canada?