Thank you very much for that.
I'm going to move on now to Mr. Rubin, to a quote from the final paragraph of an op-ed you wrote in January 2013. You were talking about Suncor and its value-added approach on market diversification.
You concluded by saying:
The rest of the oil sands industry may need to take a page from Suncor's playbook. Before rushing ahead to double oil sands production to 3 million barrels a day—and sending billions more in de facto energy subsidies to U.S. refiners—investors and the Canadian economy may be better off if producers figure out how to capture more value from what they’re already digging out of the ground.
I'd like you to comment and expand on that. Perhaps you could give us some very clear indications about how the federal government should be approaching the whole issue of value-added production.