The benefits of the development of this resource are such that we are drawing on all of Canada and beyond Canada as well.
For our supply chain list, we simply went out and said to name the companies they are working with in these other provinces. There are over 600 in Ontario. Quebec has them. In B.C. there are over 300, almost 400. This is just from the initial list we did.
The real key to us, though, is that it becomes personal, “What does it mean to me?” That's really how Canadians recognize that the benefits are coming through.
One thing that has been a surprise to us actually is the communication we've had for the Prevost bus company out of Quebec. We did a commercial on it, not knowing what it would be, but all of a sudden Quebeckers understood, as the commercial states, that even though the distance between the oil sands and Quebec is 4,000 kilometres, it's very short because 400 coaches are seen as being built in Quebec and moved out that way. That resonates personally with the individual and has an impact on Canadians, more than just saying that it affects all across the country.
We're doing the same now with a company out of British Columbia. Using B.C. forest products, they're building modular facilities that are being taken up and used in the oil sands for kitchens and other things as well. That starts to make it real.
We've looked at the big numbers, but we've also tried to make sure that Canadians understand what it means to them.