You're talking to the CEO of the Canadian Propane Association. The only answer I can give you is yes, without disrespect for my friends at the CGA. Tim's a good guy. I know he was here earlier this week, and he said nice things about me, so I have to say nice things about him.
It is true that when Canadians think about propane, the first thing they think about is their barbecue, and that's not a bad thing. Some of our members make a good living from that, and that's great.
Our challenge in the propane industry is to make them think it does more than that. It's an $11 billion industry and contributes greatly to this country. The association exists to tell our story. We've got to get our title right for the chair, but we'll work on that too. Those are jokes that won't go away.
There is an awful lot more we can do; it can do an awful lot more. Whether it's better or not in a serious way is up to the consumer to decide. Our members will compete against any other source of energy for the fuel, for the demand of their customers, no problem. They're prepared to compete head to head.
We have members in Atlantic Canada who are winning that debate, who are winning against manufacturers who are choosing propane over natural gas. But they're being allowed to compete on an equal basis, on a level playing field, and head to head. There's no problem with that.
Is it better? Customers will decide at the end of the day what's better for them.