It is critically important that workers are involved, to see that what they do makes a difference. Again, it goes back to we can have as many regulators as we want, as many safety officers as we want, as many rules as we want, but unless it's instilled and unless people truly believe it, then they're not going to live by those rules.
I'll use an example. I was at a conference in Moncton on TransCanada's energy east project. Suncor was there as well. People started buzzing to go up because three of their workers were driving from one site to another, stopped to get gas, and when they were filling the windshield washer tank, they spilled a bit, and they had to report that as an environmental spill. Most people wouldn't even think about it, but that's how strongly it has to be enforced. It's not only that workers have the right to refuse, but workers are also going to have to understand that they can be reported if they don't follow the safety rules.
That is where you get a culture of safety, and that goes into all of it. I can walk into a member company's parking lot and I can tell you whether they have a culture of safety in that workplace or whether they're just paying lip service to safety. It comes in everywhere, from how they park their cars, to how things are set up, to what signage they have around their office buildings.