Right.
Can you explain a little bit about...? You talked about incentive. You mentioned going from lip service to where it was something you had to do as opposed to something you wanted to do.
Over the number of years that I was in the industry, and now as a member of Parliament, I've seen it shift from where you had to do it because you had to, to where you really wanted to do it. It became part of the company mantra, in a way, that ultimately, because of worker safety, things would be better. It was even better for the bottom line. It was really better all around.
Can you explain the incentive, in terms of a company perspective, to the safety regime we have today?