Mr. Chair, I am happy to be able to testify before the committee this morning.
I am standing in for our CEO, Don Bubar, whom some of you may know. He was unable to be here as today is Avalon's annual general meeting of shareholders in Toronto.
As mentioned, my name is Pierre Neatby, and I'm vice-president of sales and marketing for Avalon Rare Metals. I've held this position for four years.
I'd like to start off by providing some international background, some of which may be familiar to you, on the rare earth market, before coming back to Canada and discussing Avalon's Nechalacho project, and its potential impact on the economy of Canada.
China has dominated rare earths for over 25 years. Currently, it produces over 85% of the world's rarest oxides and consumes over 60%. There is currently very little heavy rare earth production outside of China. China decided to restrict exports in 2010, and this decision initiated a mild panic outside China, and a tremendous increase in prices that peaked in the third quarter of 2011. China wants to dominate the manufacture of products that contain rare earths—electronics, wind turbines, lighting, hybrid and electric vehicles, and the other products that my esteemed colleague mentioned—because these create and maintain jobs. They would like to restrict exports so they can maintain the jobs in this sector as long as possible. China is serious about controlling its rare earth industry for the same reason: jobs. Improving environmental practices may be due to western pressure, but trying to reduce illegal mining and limiting market participants is certainly consistent with the strategy to conserve their natural resources.
China has been very interested in increasing its reserves by acquiring outside-China assets. Chinese interests tried years ago to acquire Molycorp and 50% of Lynas, and more recently invested in two other Australian companies, Northern Minerals and Arafura. It also announced a partnership with Great Western Minerals Group on their South African project. This list does not include companies that they have had strategic discussions with. These actions, I think, are consistent with China believing that it may need to be a net importer in the not-too-distant future.
The world needs a supply chain outside China for the simple reason that China will likely continue to restrict exports, despite the WTO case, and large western companies do not want to export jobs to China by building plants there and risk losing intellectual property.
This brings us to Avalon. Avalon is developing a deposit of rare earths east of Yellowknife in the Northwest Territories that is not only rich in the more valuable heavy rare earths but also rich in zirconium, niobium, tantalum, which are rare metals that are high in demand. The Nechalacho deposit appears to be large enough to sustain mining for many decades beyond the 20 years of currently defined mining reserves. But a deposit, even well-defined, does not make a project. Avalon has been working on developing its Nechalacho project since 2005, well before the market reacted to the Chinese export quotas reduction in 2010.
We spent over $90 million on the Nechalacho project of which $60 million alone went to fund our feasibility study. The Nechalacho project is the most advanced large heavy rare earth project in the world outside China. It is the only project to have completed a feasibility study from mine to separation plant, and the only one to have had its environmental assessment approved by the responsible minister of the government, in this case the Hon. Bernard Valcourt. The feasibility study calls for 229 direct high-paying jobs to be created in Canada's Northwest Territories. Naturally, many more indirect jobs will also be created. Total capital cost was estimated at over $1.5 billion with an attractive rate of return of 22.5% pre-tax.
Avalon plans to produce 10,000 tonnes per year of separated and refined rare earths, of which 26% will be heavy rare earths. Only 4% of our planned revenues would come from lanthanum and cerium.
Avalon has made corporate social responsibility one of the cornerstones of its strategy. We've engaged early on with first nations and aboriginal groups around Nechalacho, have completed two accommodation agreements, and have a third being ratified. More are being discussed. We want the aboriginal groups and the first nations groups to be our partners and to benefit from our project.
With regard to the environment, we've decided to mine Nechalacho underground, rather than open pit, which is more expensive but has a much less significant impact on the land. State-of-the art tailings and water quality management systems are being designed to prevent significant impacts to water. Most hardrock rare earth deposit contains some levels of uranium and thorium. Nechalacho is blessed with relatively low levels of both, averaging around 110 parts per million for thorium and just under 30 parts per million for uranium. Disposal of uranium and thorium will not be a problem and no special handling will be required.
Avalon is quite proud of the fact that we are one of the few junior mining companies in the world to have issued a sustainability report using the Global Reporting Initiative guidelines. For those of you who are not aware, GRI is a leading organization in the sustainability field. As a company attempting to sell to multinational companies that audit their supply chains for sustainability, Avalon felt that not only was it the right thing to do, but also the right business decision in a world increasingly focused on sustainability.
What does this mean for Canada? I believe there's a tremendous opportunity for Avalon and for Canada in developing a rare earth industry. I've said publicly that the world outside China does not need another light rare earth project, but will need a small number of large heavy rare earth projects to be brought on. These heavy rare earth projects will produce the feed for downstream industries such as metals, alloys, magnets, motors, and phosphors, which will be the building blocks for end-use products such as wind turbines, hybrid electric vehicles, electronics, and any energy-efficient lighting, amongst others. The jobs from these industries will be counted in the thousands, and the economic activity for Canada will be measured in billions.
Avalon is a supporter of CREEN, the Canadian rare earth research network that the committee heard from in the last meeting. CREEN was formally launched during COM 2013's rare earth symposium in October of last year to create a beacon for the Canadian rare earth industry as an industry-led multi-stakeholder network focused on providing collaborative solutions that will advance Canada's rare earth sector.
Overall, I believe the potential growth and future of this up-and-coming technological industry is bright. However, government support is needed to achieve its full potential.
Thus, it's Avalon's hope that the Canadian government can support the industry in two ways, first by publicly stating that it supports the development of a Canadian rare earth industry. This could go a long way to inspiring confidence in the capital markets. Ideally, this would start with a short report from this committee on what has been heard, along with some recommendations, and would be accompanied by a public statement by the government to let the world know that Canada is serious about being a player in this industry.
Second, financial support of CREEN and rare earth R and D will better position the industry to succeed. The Canadian rare earth industry is being built by junior mining companies without deep reserves of cash and, therefore, government assistance for R and D will help accelerate the development of the industry in Canada. Canada is in a race with Australia, the U.S., and others to develop an industry, and Canada's opportunity is now.
In conclusion, China will continue to dominate this industry, but there's a need for a supply chain outside China, and Avalon is planning on being first to market with a significant new outside-China supply of the heavy rare earths.
Canada has a chance to develop a new industry but it is in competition with other countries, and accordingly, the window of opportunity is small. We believe it's time for government to take some action to clearly signal its interest in taking advantage of this unique opportunity to build out a whole new supply chain in an emerging sector in the resource economy.
Thank you for your attention. I appreciate it.