The issue of social licence is obviously very difficult. I run a business and we view it very much as a business. For us at Pond, clearly legislation that values carbon is going to be very helpful to our business, but we understand that the industrial complex globally is also very important for Canada to take into account as to what that means.
I personally think that the investment community is going to drive what it requires out of industry, and I think we're seeing that in a big way. I think that will help facilitate government's actions on carbon policy and emissions. I think that is becoming a fact of life. I think that is going to be driven globally. That's what we're seeing. We are seeing people in parts of the world that have much more tremendous problems with carbon emissions than we have in Canada in having to deal with them. There are areas like China with mass emission problems. We have ENN investing in Ferus facilities. I think that's a reflection of their philosophy. We have CalPERS demanding people disclose what their carbon emissions are and what they're doing about them.
I think it's governments and industry in a reflection. I think our industry is maturing and understands it has to value these things and include them in their economic modelling. I think it's a combination of forces, personally.