Definitely, by becoming more efficient, by increasing productivity, and this is important not only for consumers but for industry as well.... One of the biggest challenges that producers in energy face, and in resource development generally, is the need to lower the cost of the projects, bringing those projects in on time, and that is driving an awful lot of efficiency and innovation through manufacturing itself.
But I'd say we have to be careful because we can't be looking at putting in mandatory price controls or lowering prices or talking about cutting off our delivery systems to new markets, which would also reduce the price that is available, and at the same time expect companies to invest in new capacity or new technology, because those investments are being driven by expectations of a return on those investments. I think we have to be very careful.
Clearly, we have to look at how to incent new capacity, innovation, and more productivity, and that's what's going to deliver the benefits at the end of the day, to consumers as well as to the industry.