We do it a little bit. I'll give you a couple of examples.
We investigate, monitor, and challenge the industry's relationship with first nations. What we've found over the past years is the collaboration between the oil sands producers and the first nations groups and the pipeline companies and the first nations groups, especially in British Columbia, is improving day by day almost. So the talking is going on, if you want to use that. The potential financial involvement is being discussed, and elements like that.
On the oil sands specifically, we do a fair bit of work on the emissions side of the spectrum, which is a social responsibility. Our analysis is suggesting we are getting to the point now where oil sands production is no longer the dirtiest production. It's actually getting to the point where it's getting very close to conventional oil production. So can you say it's addressing the fuel standards? Very simply put, yes, it is and that's all about innovation and technology use in the oil sands. We do look at that.
One thing we're looking at right now is the increase in emissions coming from the conventional oil side. That's something we'll be reporting about over the coming months.