At the current moment I think that the Ukrainian government doesn't have any doubt about how important energy efficiency is, so we don't even need to persuade them, it's true.
Further, on the level of consumers, it has also become absolutely clear because a few weeks ago the government made a decision to change the system of tariffs on the gas for consumers. As of today, the gas has become 50% more expensive. This price is more economically reasonable.
At the level of regular people, they will also start to understand how important energy efficiency is on the household level.
Canadian companies at the current time can be included in the process of modernization, power generation and heating generation companies, especially small-scale companies on a regional level.