Perhaps I could jump in quickly here.
In British Columbia they adopted a build with wood strategy prior to bringing the 2010 Olympic Games to Vancouver. One of the things that the Government of British Columbia did here with support from the federal government was to develop the Olympic facilities and the various public facilities including the Vancouver Convention Centre as showcases for wood and wood products, so that we could demonstrate both what British Columbia produces and what this country is famous for, which is wood innovation and the beauty of wood.
Anyone who visits Vancouver for a conference, anyone who visits a recreational facility or any of the legacy facilities in both Whistler and Vancouver will be hit between the eyes, if you will, with some of the beauty of the wood products that we've used here. It's hard to travel around British Columbia without coming face to face with wood. That's been part of an important policy regime that's been in place in British Columbia for some years.