We have several competitive advantages. First, we have high-quality fibre. Second, we have great people. Third, we have great technology, building systems, and a network of professionals and research and science that make Canadian products the pre-eminent wood products in the world and Canadian building systems and technologies world leaders. Those are the things that we will play on as we move up the value chain in China, because that's the game there, to move up that value chain. It's not a volume game anymore, as James has said; it is a value game. We'll move up the value chain there. We'll move up the value chain in Japan, and at home, through the efforts of the Canadian Wood Council and others to move up the value chain here, and diversify into places like India, which is looking at high-value products for doors and windows for their domestic markets.
So our focus won't be volume; it will be value, and we're well situated in that regard as Canada.