It's a very subjective matter, I would say. I hearken back to an experience I had maybe 15 years ago trying to define a population of value-added firms in the province—and you're right, it proved to be very difficult—to see who is adding value through a complicated distribution chain. But in your gut you know that it's all about the final revenue generating as much as possible per cubic metre of the timber harvested at the front end.
On February 24th, 2015. See this statement in context.