Thank you for that question.
It's important to always remember that a wide array of forest products lend themselves to different applications in different competitive circumstances around the world. The China effort was focused on primary lumber, primarily from our interior industry, to a lesser extent from our coastal industry, which is a very different kettle of fish, with different product lines and so on. But that's in parallel to numerous other activities in what I refer to as a diversified portfolio. The kinds of things you do to promote the interests of the industry as a whole are very different when it comes to lumber going into China or cabinetry going into the United States. They're completely different audiences, with different communications tools, priorities, strategies, and so on.
So it begs quite a diversified approach.