Referring broadly to everybody here, anybody who is inclined to answer or is interested, given Mr. Atkinson's comments on that piece—and I know I'm focusing largely on a domestic market here—we've talked about innovation and finding those markets or utilizing the product we have, but utilizing the product that exists in our country also depends on identifying and sometimes developing that consumer. In this case, Mr. Atkinson is talking about communities that may be potential domestic consumers for us. What do we need to do to innovate to get to that? Is it a market that's large enough for us to warrant the innovation? I don't mean from a social perspective, but I mean economically. From a business point of view, is this something we can achieve?
On February 24th, 2015. See this statement in context.