Predominantly, exports to China is a west coast opportunity. You get a big increase but from a very small base, so that's why you get the big percentage increase.
Notwithstanding all the innovation and all the things going on, I can tell you that it's still a very competitive business because we think we're doing a lot, perhaps, but I can tell you, everybody else is doing a lot and the bar keeps being raised, whether it's in Brazil or the southern United States or other jurisdictions around the world.
When you look at the mill closures and the capital that's been written off and the high-paying jobs that have been lost globally, this is quite a serious problem. So we have to really fight hard to hold on to what we have.