It's in its infancy, I have to admit, but recent results show us that the infant is growing very fast. I would say that the driver of all this is the new laws in different countries regarding carbon or energy reduction in the building sector. Why do we have this Chinese contract? It's because China signed an agreement with the U.S. to reduce their carbon footprint. A lot of regions in China are now forced to show a carbon reduction to have their permit. When we show them the study we did on the example, we got the contract because of that. We were not very competitive before compared to concrete in developing countries. The driver is environment regulations, and the benefit of wood is now recognized, so we have to jump on the train right now.
What we lack now is the productivity. We need to be more efficient in terms of production, lowering our costs, and standardization of volumes. We need to develop this strategy, probably with another industry, the infrastructure industry, with big companies like SNC-Lavalin and all the others. We need to think outside the box here.