In your introductory remarks, which were I think very comprehensive, by the way, and thank you for that, you mentioned a term, industry “cultures”. That can lead to accidents, and one of your strategic priorities is to help change those industry cultures.
Obviously you're playing an education, compliance, and—sometimes—enforcement role. Are you finding that those industry cultures in Canada are deeply imbedded? Or is it your sense that they're moving along at the pace Canadians would expect them to move in terms of wanting to achieve compliance, embracing the education you're providing them, and effectively reducing the necessity for enforcement, for an overall and ultimate safe pipeline regime in Canada?
I guess what I'm really asking is, how deeply embedded are those industry cultures? How difficult will it be to change? What's your experience with that at this point?