NCC and cellulose filaments start from wood fibre and develop into a product that has unique properties but that is to be used outside of the traditional use of what we use for wood products. NCC and cellulosic filaments are mainly a strengthening agent. NCC has other characteristics in terms of change of rheology and things when you mix it with different products. So you take basically a wood-based raw material, and it's almost more a chemical than a wood product, but it's green and it's sustainable. That's the key element, and it has unique properties.
On May 12th, 2015. See this statement in context.