There are already some good efforts happening, for example, in B.C., where I'm from. There are some real synergies between what Wood WORKS! is doing and what the universities and FPInnovations are doing to get the message out that wood is a sustainable material and there are tremendous opportunities in building. I would say that we need really good R and D support to back up with scientific information these code changes that are being made. There are some perceptions out there that there are some risks around fire and seismic protection and durability against moisture and that kind of thing. These all have to be backed up with scientific evidence. That work is ongoing but it's very important, and we could definitely do more.
Similarly, on the forest sustainability side in terms of helping to mitigate climate change effects, Canada could play a huge role worldwide with its forest cover. But we need to be able to back that up with scientific information.