It wasn't me.
Number one, the private sector is collecting a whole lot of energy information today. We gave the example of ecobee and the 30,000 volunteers. Nest thermostat, in parts of the United States, is actually collecting that information and offering it back to the utilities. They will give rush hour rates back to the consumer, if you let them control your heating and cooling load a couple of times a year. Once you've signed on for that, they sell it back to the utilities to shave their peak. They become an intermediary between the utility and the utility's customers, to offer a new service.
I would say, generally, that because of technology and so on, the private sector is going to be looking for all sorts of opportunities to monetize and take advantage of energy data as their products become more pervasive inside the homes.
It's not a matter of making a decision. The private sector is already active in doing that.