That's where I was going to go, too. The pricing, it's not.... It's true, complete supply dynamics, supply and demand dynamics, at work here. While we aren't publishing volume numbers or we aren't publishing production numbers, with our real-time markets the pricing is truly reflecting that. If the market gets flooded with supply one day, then the price drops, and then people are extrapolating that this is what's going on. It does allow you to make those types of decisions by looking at just pricing information.
I do think it's closer to what your last point was, Steve, because I do think it 's a real opportunity. This is where we see that. When people are trying to decide whether to generate new production, or if the Alberta government, for example, was kicking off a renewable energy program and trying to get electricity generation that was more environmentally friendly, then people would start using that pricing information to decide what the actual price is right now. They'd make real-time pricing decisions around production generation and that type of thing, and whether to build more or shut in with that type of information. It's important.