Absolutely.
When we look internally, we've spent probably half of our time trying to collect, correct, curate, glue together different datasets from hundreds or even thousands of data sources. There's massive drag there, and that has two effects: first, it's a loss in productivity; and second, it is a lost opportunity to look at what you find when you put it all together.
In many cases, we don't attack or other firms don't attack the Canadian data with the same vigour and the same opportunity, because it's so much more difficult to....