We give our members an opportunity to come to the organization and say, “These are the items that need to be worked on. This is what we need to explore.” That goes through a process to be evaluated by other members and to be looked at in order to determine whether we want to fund, essentially, activities in that area and explore it further.
For example, we have the Photonics Society, which of course did not exist 30 years ago. Electric vehicular technology has existed for a long time, but today it concentrates a lot on vehicular direct technology related to autonomous vehicles, communications in vehicles, and so on.