I'd like to add one quick element. Raising that kind of money, for which the board and others are often responsible to steer, is not an easy job. It's not easy to raise that kind of money.
When we say to you “do something”, we're really saying, “Encourage people. Do more. Make it more important. Make it a bigger issue. Set code rules. Do all kinds of things that will make our job easier.” If you choose to give some money, we won't turn it down.