Yes, that's right. One of the things we try to communicate is exactly what you're saying. This shift is happening right now in communities across the whole country. When there are signals from provincial utilities or agencies that promote energy efficiency as part of an electricity grid or a natural gas system, typically, we see that small businesses are the ones that start to pop up.
This is evident in Alberta right now. There's a brand new regime about a year and a half old called “Energy Efficiency Alberta”. They realized that there was a need to work with households and businesses to save on energy. What ended up happening is that it attracted companies, typically in the small to medium-sized range, to set up in communities across Alberta with everything from an eight- to 10-person insulation company to a 100-person company installing energy-efficient lighting and things like that.
The shift is happening now, and it's matching the shift that's going to continue to happen with the regulation and/or the policy signal that's going to come. One of the things we always talk about is the impact of these 118,000 jobs. A portion of those jobs will be in the small and medium-sized mom-and-pop types of businesses in communities across Canada, which implement and deliver many of the trades that Mr. Lee works with to get them up to speed on this type of stuff.