No, it's by implementing industrial energy efficiency that we are definitely.... We do it on a voluntary basis though, whereby businesses can conserve. They work to reduce their monthly energy footprint and it impacts the balance sheet in dollars saved, so it does increase the productivity of the energy as an input. It's like any input in a business. You're getting more out of a unit but you're also allowed to keep more in your pocket for the bottom line of the industry.
On October 30th, 2018. See this statement in context.