I believe we are. I believe that extends to the entire energy-efficiency industry in our province, and it would be the same in all provinces. If you're the owner of a small business, as I said, you have so many competing priorities. Energy efficiency is an area that often falls to the bottom of your list.
One of the things we can do and the industry can do is help paint the picture of the business case that exists for energy efficiency. That information gap is a critical, critical piece.